Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth – Full Audiobook

Browse less, listen more — Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth by Christoph Senn, Mehak Gandhi is free to stream right now.

Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset an Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It’s a buyer-seller relationship built on a transactional mindset, and it’s not how you should be doing business. There’s a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together.

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