Jony Ive: The Genius Behind Apple’s Greatest Products

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But for someone who has changed the world as much as he has, little is widely known about Apple’s senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotl The noted author of Inside Steve’s Brain profiles Apple’s legendary chief designer, Jonathan Ive Jony Ive’s designs have not only made Apple one of the most valuable companies in the world; they’ve overturned entire industries, from music and mobile phones to PCs and tablets.

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