Free Audiobook: Hacking the Human Mind by MichaelAaron Flicker, Richard Shotton

A complete audio edition of Hacking the Human Mind by MichaelAaron Flicker, Richard Shotton waits below, ideal if you enjoy Business.

What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. They had more than great products — they hacked the human mind. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.

Whether you have twenty minutes or a full afternoon, the player below keeps your place as you go.

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